Type Directors Club

As part of Type Directors Club’s advisory board, Marta Cerdà Alimbau and I had the privilege to both organize and craft the identity for Ascenders 2024, the award for typographic creatives aged 35 or under. A comprehensive project encompassing every aspect from inception to completion: from curating the jury and designing the award to moderating events and crafting a unique design identity.

The design theme for Ascenders 2024; “ascending”, symbolizes the journey of climbing the ladder towards innovation, creative expansion, and the future of typography. To embody this concept, we’ve chosen the Air typeface from Pangram Pangram for all textual elements, aligning with the theme’s essence of upward movement and growth.

A meticulously selected, diverse jury of 17 professionals from across the globe was set to judge Ascenders 2024. This selection underscores our community’s heterogeneous evolution.

Co created with Marta Cerdà Alimbau